Dubai’s High Season: The Window of Opportunity

Dubai’s business calendar is unlike anywhere else. From September to March, the city comes alive with luxury events, trade shows, fashion launches, F&B openings… not to mention the fact that global tourism peaks. For brands, this is a make-or-break season: the moment to be visible, relevant, and front of mind. Missing the window often means waiting another year.

Why August–October Is the Critical Hiring Period

While the season kicks off in September, brands that secure their PR agency early (August–October) are the ones best positioned to lead. Why?

• Media planning requires lead time: Magazines, newspapers, and online publications close editorial calendars weeks in advance.
  
  
• Event slots fill quickly: Venues, influencers, and models are in high demand. Late planning can leave brands sidelined.
  
  
• Competition is fierce: Dubai’s market is saturated during peak season. As such, a proactive PR strategy ensures your brand cuts through the noise.
  
  

The Role of a PR Agency in Dubai’s High Season

A strong PR partner is more than just a press release machine. The right agency ensures:

• Media Coverage That Matters: From luxury magazines to online platforms, positioning your brand in the right outlets builds credibility and buzz.
  
  
• Strategic Event Support: Whether it’s a fashion showcase, gala dinner, or product launch, seamless execution makes the difference.
  
  
• Influencer & Talent Connections: PR agencies with strong local networks connect you with models, influencers, and VIP guests who elevate your brand.
  
  

How Maison Ellyse Maximizes High Season Impact

At Maison Ellyse, we understand the rhythm of Dubai’s business calendar. And we can help you shine when it matters most:

• PR & Communication – Tailored messaging that gets media attention.
  
  
• Influencer Marketing – Use our stable of influencers to take your brand to the next level.
  
  
• Experiential Events and VIP Guestlists – Need an event organised with a VIP guestlist? Leave it to us.
  
  
• Digital Marketing – Paid campaigns and SEO campaigns that amplify reach.
  
  
• Social Media Management – Consistent storytelling across platforms.
  
  

Why Waiting Could Cost You

Delaying PR support until later in the season means:

• Fewer press opportunities (as editorial slots are already taken).
  
  
• Higher event costs (venues and talent get booked early).
  
  
• Less visibility compared to competitors who planned ahead.
  
  

Secure Your High Season Success

With September just around the corner, now is the time to secure a trusted PR partner. At Maison Ellyse, we’re ready to build the momentum your brand needs to thrive during Dubai’s busiest months.

Interested? Why not explore our work or get in touch today to start your campaign.