Explore our Influencers →

What is Influencer Marketing?

Influencer marketing is a powerful strategy that connects brands with individuals who have built trust and engagement within their communities, usually on social platforms like Instagram, TikTok, or YouTube. These influencers act as modern-day brand ambassadors, creating authentic content that speaks directly to their audience. At Maison Ellyse, we bring brands and influencers together to create campaigns that feel organic, not forced, making every collaboration matter.

Why is Influencer Marketing Important?

Audiences today crave authenticity. Traditional ads often fall flat, but influencer marketing feels like a recommendation from a trusted friend. Influencers offer access to niche communities, build brand awareness, drive traffic, and, most importantly- influence purchasing decisions. For us at Maison Ellyse, it’s not just about reach; it’s about resonance.

Does Influencer Marketing Work?

Yes, and the data speaks for itself:

• 89% of marketers say ROI from influencer marketing is comparable to or better than other marketing channels (Influencer Marketing Hub, 2024).
• Brands make an average of $5.20 for every $1 spent on influencer marketing.
• 61% of consumers trust influencer recommendations more than brand-created content.

The impact is measurable. Whether it’s increasing brand visibility or driving actual sales, influencer marketing delivers, when done right.

Does Influencer Marketing Make Sense in Dubai?

Absolutely. Dubai is a cultural and commercial hotspot, and social media is deeply ingrained in the lifestyle of its residents. Influencer marketing thrives in this environment for three key reasons:

1. Diverse, digital-savvy population
2. Luxury-forward, brand-conscious consumers
3. High social media penetration (99%)

Our creators understand this market, whether it’s showcasing homegrown labels or launching global brands with a regional twist.

Who Are Some of Our Influencers?

We work with a handpicked roster of elite creators, each offering a unique aesthetic and audience profile. Here are just a few talents from our network:

• Afrae Es Satte (7.3M followers): Known for her aspirational style and strong editorial presence, Afrae bridges the worlds of fashion and luxury lifestyle.
• Jwana Karim (4.2M followers): A bold personality with a glamorous aesthetic, Jwana captivates audiences with beauty, fashion, and luxury travel content.
• Farhana (3M followers): A style-forward content creator who brings elegance, sophistication, and modernity to every collaboration.
• Leonie Hanne (4.8M followers): A global fashion icon celebrated for her high-fashion content, front-row presence, and luxury brand collaborations.
• Victoria Lopyreva (6.5M followers): A former Miss Russia and lifestyle influencer known for her sophisticated travel and fashion content.
• Karen Wazen Bakhazi (8M followers): A household name in the Middle East, blending motherhood, fashion, and entrepreneurship.
• Jessica Kahawaty (1.6M followers): A humanitarian and model creating luxury content with a purpose.
• Pia Wurtzbach Jauncey (14.7M followers): Miss Universe 2015 and global ambassador, sharing a mix of glamour, wellness, and advocacy.

Is it Important to Match an Influencer to a Brand?

Without a doubt. The magic of influencer marketing lies in authentic alignment. When a creator genuinely fits the brand’s values and audience, the content feels real—and it performs better. That’s why we go beyond just numbers. At Maison Ellyse, we consider tone of voice, visual style, follower demographics, and past brand partnerships before recommending a match.

Because when you get the right fit, conversion feels like a conversation, not a sales pitch.

How We Help Brands Do It Right

From strategy to execution, we provide end-to-end influencer campaign services:

• Influencer scouting & vetting
• Campaign concept & creative direction
• Contracting, content approvals, and performance tracking
• Post-campaign reporting with real insights

Whether you’re launching a product, entering a new market, or growing your digital community, we’ll find the right voices to make your message land.

Interested in partnering with our influencers?

Let’s build your next campaign.

Start here →